Overview —
Adobe.com's Acrobat pages are among the highest-traffic destinations on the site — and we needed a smarter way to help the right customers find the right plan.
As part of Adobe.com's broader site redesign initiative, I collaborated cross-functionally with product marketing, program management, and content strategy teams to rethink the Acrobat experience on Adobe.com. The project centered on a strategic pivot: moving away from product-led, SKU-by-SKU pages toward a unified hub that speaks to customers in the context of how they actually work.
The result is a redesigned Acrobat Business Pro hub: a single destination that consolidates product discovery, feature education, and conversion into one cohesive journey.
Role —
UX Designer
Design Strategist
Motion Designer
Team —
Product project managers
Design system designers
Production designer
Tools —
Figma
Jitter
